"Central America's biggest growing digital media"

Traffic

+251K

unique visitors

+346K

visits

2.5 minutes

PER VISIT

average time on site

+1

MILLION

viewed pages

+3

MILLONS

unique visitors

+10

MILLONS

visits

2.5 minutes

PER VISIT

average time on site

+30

MILLONS

viewed pages

Source: Analytics 2019

Audience

Gender

Age Range

Mobile

Desktop

Source: Facebook 2019

Social networks

Partner Post

Content Post, is the strategy for creating and publishing content on social networks leaving a "Media recommendation" style in compliance with objectives aligned to brands. The strategy includes the production of photographs or elements that can be included in a line of communication typical of the medium, thus generating in a natural way the recommendation of Soy502 for the audience.

  • Soy502 recommendation in compliance with brand objectives.
  • Production by Soy502.

Format Options

Production by Soy502

Option A

Facebook Post

Option B

Instagram Post

Option C

Facebook Story

Option D

Instagram Story

2 formats to choose
Duration 1 week strategy
Price $2,000.00

*Rates plus taxes (12.5%)

Social media post

Publication and distribution of content delivered by client in social networks.

  • Delivery of materials by the customer.
  • Suggestion of Soy502 in copy and time of publication, for joint approval.

Format Options

Production by the client

Option A

Facebook Post

Option B

Instagram Post

Option C

Facebook Story

Option D

Instagram Story

2 formats to choose
Duration 1 week strategy
Price $1,600.00
1 format to choose
Duration 1 week strategy
Price $1,000.00

*Rates plus taxes (12.5%)

Specifications Social Networks

Facebook post

Materials are sent in .JPG image Or editable of the materials in .PSD or .AI to fit the size

Instagram post

Materials are sent in .JPG image Or editable of the materials in .PSD or .AI to fit the size

Facebook and Instagram Stories

Materials are sent in .JPG image or .MP4 video Or editable of the materials in .PSD or .AI to fit the size

Photo: Soy502

Content Marketing

Content Marketing is our asset to build a whole strategy of creation, publishing and distribution of exceptional value content. Content marketing supported by an editor's note, brings awareness, knowledge, customer help to solve issues and mainly brand user engagement.

1º in Guatemala
With VideoWithout Video
$6,000.00 $4,500.00

*Plus taxes

*Restrictions may apply. *1 month Support Strategy.

Photo Gallery

Content Marketing photo gallery consists in a series of hight quality pictures that bring excellent visual support to the editor's note.

Video

The Main element in the Content Marketing strategy. Soy502 implements an exclusive video, providing pre-production, production and post-production services.

Editor's Note

Editorial content that brings useful information created between Soy502 and Client. Editor's note is posted in Soy502's site to be seen as relevant news.

Social Media

Video Content and Editor's note are posted on Soy502's social networks (Twitter and Facebook) to give content the best reach strategy.

Success Stories

1,046,120

editor's note impressions

625,241

total market reach

+26,200

in SOY502.com and Facebook

1,855,024

editor's note impressions

1,092,678

total market reach

544,977

video views

+4,861

in SOY502.com and Facebook

1,580,737

editor's note impressions

1,075,558

total market reach

+64,921

in SOY502.com and Facebook

2,285,713

editor's note impressions

1,291,796

total market reach

485,984

video views

+10,822

in SOY502.com and Facebook

1,437,067

editor's note impressions

1,075,273

total market reach

342,645

video views

+13,359

in SOY502.com and Facebook

2,277,913

editor's note impressions

1,024,994

total market reach

532,286

video views

+8,900

in SOY502.com and Facebook

Tv Ads

Innovating video format, suitable for TV ADVERTISING. Video will be shown only when visitor is watching, and will be off site when it reaches 100% of video played.

Option A
TV ADS
Cost per start
(Number of times a video is played)
$0.01

*Minimum investment $500.00

*Plus taxes

Option B
TV ADS
CPV
(Cost per view)
$0.12

*Minimum investment $500.00

*Plus taxes

TECHNICAL SPECIFICATIONS
Tv Ads Formats
Landscape
SPECIFICATIONS
Format
Ratio
Dimensions
.mp4
16:9
1280x720 px

To view example, click on the ad.

*Images listed above are shown as an illustrative example.

Square
SPECIFICATIONS
Format
Ratio
Dimensions
.mp4
1:1
720x720 px
Vertical
SPECIFICATIONS
Format
Ratio
Dimensions
.mp4
9:16
720x1280 px

To view example, click on the ad.

*Images listed above are shown as an illustrative example.

Rich Media Mobile

Coin

Lead

Cube

Expandable

360º

Interscroller

Wipe

Expandable Top

To view example, click on the ad.

Move over the image to animate.

*Images listed above are shown as an illustrative example.

*180º and 360º formats are only for mobile devices with motion response.

"WE ARE PIONEERS IN GUATEMALA"

Dinamic advertising format with viewability and instant interaction with site viewer.

180º and 360º: Interactive Advertising format responding to mobile motion.

BANNER: 300x250px
LAYER: 300x480px

*For more information about available
RICH MEDIA formats, contact our sales team.

RICH MEDIA MOBILE
Investment $450 - $850$851 - $1500$1501 - MORE
CPM $8.00 $7.50 $7.00

*CPM (Cost per mille)

*Plus taxes

Classic Ads

CPM
Investment $450 - $850$851 - $1500$1501 - $2500$2501 - MORE
300x250px $4.50 $4.00 $3.50 $3.25
300x600px $3.00 $2.75 $2.50 $2.00
320x50px $5.00 $4.50 $4.00 $3.25
940x70px $4.50 $4.00 $3.50 $3.25

*CPM (Cost per mille)

*Plus taxes

FORMAT SIZES

Move over the devices to view format sizes.

SPONSORSHIPS
Site SectionsCover pageEstimated ImpressionsEstimated CPM
DESKTOP 300x250px $1,100.00 $1,300.00 275,000 $4.00
940x70px $1,200.00 $1,600.00 300,000 $4.00
300x600px $700.00 N/A 254,545 $2.75
MOBILE 300x250px $1,500.00 $1,800.00 375,000 $4.00
320x50px $1,700.00 $1,950.00 425,000 $4.00

*CPM (Cost per mille)

*Plus taxes *Monthly rates

TECHNICAL SPECIFICATIONS

Glossary

Select a letter to find the wanted word.

ADVERTISING SERVER

Management software responsible for planning, internal management, control, determination of available inventory and issuance of advertising contracted on a website according to specific business patterns.

alexa

Company that provides data of the visits that a website receives and classifies them in a world ranking.

banner

An advertisement in the form of a graphic image that is generally located along a web page, in a margin or other space reserved for advertising. See IAB formats for standardized sizes and alternatives.

click

(Response, performance, pressure on the mouse)
The action of activating a function in a banner, advertisement or editorial content and thus moving to another website or another part of the same site, download a file or play multimedia content.

CLICK THROUGH RATE - CTR

(Click index)
The click index is the percentage of advertising impressions on which a user has clicked.
CTR = (No. of clicks / No. of impressions) x 100.

CLICK TO CALL

Functionality that allows you to automatically generate a phone call when clicking on an ad. It is usually used to improve and provide a direct response mechanism in an ad.

COMSCORE

Internet analysis company that provides marketing and analysis data of large companies in the world, agencies and publicists.

CPM

(Cost per thousand)
Standard purchase model in interactive advertising. This model calculates the cost of a thousand advertising impressions.

FREQUENCY

Number of times an ad is sent to the same browser in a single session or period of time.

HOME PAGE

(Cover page)
It refers to the main page of entry to a website.

IAB

(Interactive Advertising Bureau)
International organization founded in 1996 with the purpose of promoting and promoting the digital communication sector. In Spain IAB Spain was founded in 2000. For more information visit the IAB website at www.iabspain.net.

PRINT

Ad sent and received successfully by a user's browser. It is the support of the Internet advertising trade and the basic unit of buying and selling. There can be multiple advertising impressions per page view.

Reach

Number or percentage of the universe of users that was exposed to a campaign in a certain period of time without duplicating.

RUN OF SITE

(Advertising Rotation)
System through which the ads of a brand appear in different locations of a website through an automated sequence determined by the advertising server.

THE ONLY USERS

Number of different individuals visiting a website in a given period.